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The Wedgwood tradition has always been embodied with experimentation, innovation and quality. Founded in Burslem in 1759 by Josiah Wedgwood. 10 years later he moved to new premises at nearby Etruria.
Despite excellent performance at the beginning of the century the trade which had been built up with Europe and America began to suffer. Many things contributed to this slump and the factory did notmake consistent profits until the 1830's.
1850-1899 saw the company flourish once again.
The years after the First World War were prosperous ones for the company, however Wedgwood then suffered severely during the depression.
In 1930 the decision was taken to purchase an Estate at Barlaston where a brand new factory could be built. Production began to move to Barlason in 1940. Since Britain was again at war, innovation in the factory's wares had to be restricted to humble crockery for the armed forces and, later, 'utility' ware. When peace came , building at Barlaston could continue and , by 1950, all production had been transferred to Barlaston.
One of the most remarkable events of recent times was an exhibition at the Victoria & Albert Museum in 1995, timed to commemorate the 200th anniversary of Josiah Wedgwood's death.
Even today the company continues to be one of the World's leading pottery brands, now incorporating other famous names such as Coalport and Masons Ironstone.
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