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The Royal Doulton Company is one of the worlds leading manufacturers of luxury ceramic tableware, giftware and collectables and is fast expanding into providing luxury home lifestyle ranges such as home furnishings and interior accesories.
The company through its outstanding brand names - Minton, Royal Albert and Royal Doulton itself - has always been at the forfront of design and is valued around the globe for its sense of heritage and Englishness.
As one of the oldest and best recognised chinaware companies in the worlds, Royal Doulton has earned itself a reputation for excellence, innovation, creativity, quality and distinctiveness of design - values which it intends to build on in order to take its brands forward.
Todays Consumers are more demanding and discerning than ever before and with changes in lifestyle habits such as the increase in solo eating, TV diners and convenience food and the importance of fashion, Royal Doulton has developed products that recognise these new and ever changing factors.
Clarity for the position of each brand within the tableware and collectables marketplace has been key to the development process and the new launches fit clearly into a defined lifestyle segment - whether classic, contemporary, studio or inspired by Royal Doulton rich heritage.
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